ZJU+PKU open-source Easel: a social-media agent workbench covering discovery, planning, creation, publishing and attribution across 7 platforms
ZJU REAL lab with Peking University open-sourced Easel (github.com/ZJU-REAL/Easel, 2,384 stars): an open content workbench for social-media creators that hands the whole operations pipeline to an OpenClaw-powered agent. Five-layer workflow: **Discover** (aggregates Weibo/Douyin/Zhihu/Bilibili/Baidu/Toutiao trending plus industry news and competitor moves to pick topics that fit your account), **Plan** (positioning, audience profiles, topic matrices, titles/hooks, storyboards, content calendar), **Create** (copy, quote cards, Xiaohongshu knowledge cards, posters, infographics, AI image gen, multi-voice TTS, voice cloning, AI music, AI video and short dramas, subtitles, editing and clipping — every skill ships runnable scripts writing to outputs/), **Publish** (one master asset rewritten into the formats of 7 platforms — Xiaohongshu/Douyin/Kuaishou/Zhihu/Bilibili/Channels/WeChat official account — with pre-publish quality gates and copyright checks, real logged-in publishing), **Attribute** (reads back views and engagement, folding what worked into the account profile). Profile-driven rather than one-shot: each account keeps its own positioning, style and memory; one master asset is reused across platform variants.
